Back in 2021, my husband and I launched a little dream called Gawjus—and what a fabulous journey it's been! From a tiny spark to a glowing circle of incredible women across South Africa (and beyond!), I couldn’t be more grateful for all the love.

For me, Gawjus isn’t just a brand—it’s a mood, a vibe, a celebration of YOU. I'm here to color your wardrobe happy with swoon-worthy pieces made from 100% cotton, buttery-soft vintage silks, and whatever makes my heart smile.

✨ Imagine this: vibrant Indian markets, buzzing with magic. That’s where I find my groove—hand-dyed fabrics, bold prints, and a whole lotta personality. If you love a quirky combo or a splash of the unexpected, you’re in the right place. Mismatched? More like perfectly imperfect.

From snoozy Sundays to glam errands, my sleepwear floats effortlessly into daytime magic. And who models my pieces? Mostly my shy but fabulous family—real people with real charm.

My collection spans Sleepwear, Daywear, Vintage(ish), Jewellery & Fun Stuff—each piece I've chosen to make you feel extra-special, extra-comfy, and extra-you. Cotton keeps it breezy in summer, warm in winter, and absolutely dreamy all year round.

So pour that cuppa, settle into your cozy corner, and dive into my world of Gawjus.

Thank you for being here. Feel Gawjus. Act Gawjus. Stay Gawjus—because darling, you are Gawjus!

Love,
Karen xox